The artist is already planning his next album, 21 Years of DJ Tira, to celebrate his historic career in the entertainment industry. But for him, permanence doesn't translate into comfort; Tira is more interested in challenges. DJ Tira pioneered Durban's house and kwaito scene in the early 2000s, transforming the coastal city into the center of dance music and entertainment in South Africa. DJ Tira was born in the town of Kwalabisa, in KwaZulu-Natal, South Africa, due to family migrations.
He moved to Durban and later studied at the University of Natal, where he specialized in Human Resources, until he discovered his passion for the turntable and decided not to. As for the figures who come from different backgrounds and who rely more on following and image to boost their career as DJs and less on skills and talent, Tira says that she hasn't seen many DJs of that type grow up who take the profession seriously. Since his debut, DJ Tira has won several awards both in and around South Africa. Gqom has already gone global, but DJ Tira was one of his main followers of the sound of the municipalities of Durban, South Africa, which spread all over the world.
DJ Tira spoke to VIBE about the changing DJ landscape, the eternal power of gqom and the process of re-introducing himself and South Africa to the world. He founded the independent record label Afrotainment, where he introduced artists such as Big Nuz, DJ C'undo, DJ Fisherman and Dladla Mshunqisi. Among the music experts who decisively influenced the international recognition of the genre were the South African rapper Okmalumkoolkat, the owner of the Italian record label Gqom Oh, Malumz Kole, which includes Cherish Lala Mankai, creator of musical tastes and public relations liaison, Cherish Lala Mankai, DJ Tira and Babes Wodumo. DJ Tira is one of those DJs from South Africa who has done very well in the industry and is a name to be considered in the industry.